Hot Sox: Setting Trends in the Leg Wear Market

Although they are rarely seen, especially under the pants, socks have become a basic part of human clothing and have become a way for people to express themselves as well. This is perhaps the reason why the bold colors and sophisticated styles of Hot Sox products are very appealing to their customers.

Hot Sox was born in 1969 when hot pants were among the hottest trends. Gary and Sarah Wolkowitz, the founders of the company, along with Sarah’s sister and brother-in-law brainstormed for business ideas and came up with Hot Sox. Just 24 hours after, the group was on their way to bring their first batch to the silkscreen.

It was in 1970 that Hot Sox entered the limelight and has reaping praises and gaining more loyal followers over the years. In the 1980s, the company received recognition for creating men’s hosiery. The 90s found Hot Sox take the spotlight, as it became a leader in leg wear. They were not only into the manufacture of socks but also of leggings with TV personalities or floral printed on them or with sexy laces. The company has gone a long way and made itself a trendsetter in terms of leg wear.